Relationship between commercialization and education is always controversial. Here is an article about the nature of education and how it is different from consumption of luxury or other products.
Important quote from the article:
“treating students as consumers means encouraging them to see education as something to be consumed–not created” – Education included the involvement of students in the learning process, but not simply about consumption.
Education and commercialization is not simply a problem about ethic issue or any kind of business model, but it is a philosophical issue, which is about the intrinsic value of teaching and learning.